“Jodi has supported EqualEngineers by covering our work on diversity and inclusion in engineering, and also our work on masculinity in engineering. She is skilled at developing a deep understanding of the topics we commissioned her to write about, and this comes through in her delivery.”
— Mark McBride-Wright | MD and Founder of EqualEngineers
EQUALENGINEERS
EqualEngineers is on a mission to make the Engineering & Technology industry more Equal, Diverse & Inclusive. They highlight the benefits of ED&I through solutions-based training, recruitment, media, events and marketing.
DIGITAL CONTENT WRITER
The founder of EqualEngineers approached me looking for support embedding a marketing strategy that increased exposure, follower engagement and ROI across various media outlets. I agreed to work on a monthly retainer delivering various content-related products, including blogs, articles and social media posts.
My work includes:
Researching and writing a weekly SEO optimised blog, which I publish via WordPress (internal)
Writing requested articles and op-ed’s for various engineering and technology magazines (external)
Creating and posting various added-value social media content across Facebook, LinkedIn and Instagram
Writing a bi-monthly digital newsletter on Mailchimp with various insights and organisational updates
See below for some snippets and samples of my work.
Mental Health at Work
The Structural Engineer
Copy sample: May 2020 issue.
Brief
The Structural Engineer approached Mark to ask for a short article in honour of Mental Health Awareness Week.
They wanted approx. 700 words discussing:
Common mental health issues
Triggers and signs to look out for
Ways in which individuals/organisations can support colleagues
Sources of further information
Solution
Working with Mark, I developed a blog that highlighted his advice and expertise in regards to mental health at work – particularly in the engineering industry. The article was approved and published in TSE’s May 2020 issue.
Why Engineering is Too Masculine
The Environment Magazine
Copy sample: Feb 2020 issue.
Brief
The Environment Magazine approached Mark to ask for a short article for their forthcoming D+I special report.
They wanted approx. 1200 words discussing:
EqualEngineer’s research-based findings on men’s mental health in engineering
How employers can better protect and support people
Solution
Working with Mark, I developed a blog that highlighted his findings and conclusions in regard to mental health among men in the engineering sector. The article was approved and published in TEM’s Feb 2020 issue.
EE Blog Examples
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Diversity vs. Covid-19
EqualEngineers Blog Example 1
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The Importance of STEM Diversity in a Time of Crisis
EqualEngineers Blog Example 2
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How Equality, Diversity and Inclusion can support sustainable business practices
EqualEngineers Blog Example 3