If you can’t spin a yarn, no one will buy your jumper
Content strategy | Copywriting | Wordy goodness
You’re not like other business owners. You’re a cool business owner. You know the difference between savvy and shabby.
You know not to waste your hard-earned money on services or products that promise the earth but deliver dust. If you’re sick of the tumbleweed rolling through your digital town, work with me to attract newcomers and breathe new life into your offer.
Together, your business and my copy will sweep your audience off its feet. What you have to say matters, and how you articulate yourself is the difference between hearing crickets and seeing stars – 5 stars to be exact. Glowing testimonials and sparkling recommendations are just a few results you can expect to enjoy when working with me.
If you’re excited to get started, pick a service from below and let’s make an impact. ↓
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🗨️ The Conversation
Are you looking to refresh or revamp your current offer? Are your leads fizzling out like a wet sparkler and you don’t know why?
Let’s have a conversation.
We’ll explore how you currently talk to your audience and see why your rockets aren’t launching. We’ll then refine and retune your digital vocals so you’re a scintillating conversationalist, able to set off fireworks with every word.
What’s included?
Content audit and current copy check (web and social media)
Overview of your ideal client
Tone of Voice template
Content strategy guide
Induction into the AYS wordsmith association™
Prices start at £899 for a basic package.
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🗣️ The Statement
Are you ready to speak up? After your initiation into the AYS wordsmith association™, you can either spread your chatty wings and engage your ideal audience without me, or we can do it together like an articulate Bonnie and Clyde (who steal the spotlight from your competition).
Where The Conversation defines your brand and gives you all the tools you need to shine, The Statement backs up your messaging with helpful marketing tools, fresh content, and deeper digital insights.
What’s included?
The Conversation package
UX (user experience) overview
Web copy rewrites (pinpointed through The Conversation audit)
SEO audit
Prices start at £1,699 for a basic package.
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💣 The Impact
For those who want to implement a content strategy but would rather hire someone to do it for them, The Impact is a customisable package tailored to your unique needs. We’ll come up with a bespoke approach that we’ll embed over 3-6 months, resulting in a long-lasting, game-changing, and undeniable impact.
What’s included?
It depends on what we choose to focus on. However, alongside The Conversation and The Statement, this can include:
General marketing overview
Social media strategy and implementation
SEO audit and content restructure
Topic clusters and suggestions, including keywords/phrases
Content packages (e.g. blogs/articles/PR campaigns/video scripts or social media posts)
Research and resources (as required)
Prices are dependent on the content required and the length of the contract.
*Minimum tenure of 3 months.
Here’s how I do it
Copywriting
Words that make an impact
In the age of digitalisation, we have more opportunities to be seen and heard than, like, ever. Writing isn’t a dead art form. It has the ability to tell your story, add your voice to any conversation, and creatively market your brand.
With over a decade of creative writing experience, I’ll arrange words like a literary florist to showcase you. I’ll plant the foundations so the language used to represent your brand makes a lasting impression.
Looking for a bold, impactful copywriter to shout your name? I’m at your service.
Editing
Polished prose that sounds like you
How we speak matters, and so does how we write. Consequently, our writing style needs to strike the right tone to make the right impact. Your brand is unique, which means the things you have to say are too.
I don’t write like everyone else; I write in [your brand]’s voice while wearing its shoes and sleeping in its bed (I’m not creepy, you’re creepy).
To enact tangible, long-lasting change, I’ll use a clean and concise ToV (tone of voice) that matches your personality – one your industry and target market will hear, loud and clear.
Storytelling
Origin stories with a twist
“If you can’t spin a yarn, no one will buy your jumper.” – Me at some point during a bout of inspo.
Creating impactful copy that gets you seen and heard needs more than creative writing skills. I want to tell your story; I want to connect you and your audience in a way you’ve never done before, and I want to galvanise your community so they become organic brand ambassadors. Together, we’ll create a content strategy that delivers results. Check out my portfolio for proof.
Strategising
Proving you know your shiz
Becoming a market leader is about knowing and understanding your industry inside and out. That’s why a part of my content strategy focuses on delivering expert advice and added value to your target market. I do this by developing share-worthy content that engages and converts your audience across various platforms.
Most people have access to Google these days, but our content will say something no one else’s does. Your niche and expertise + my research and prose = CONTENT GLORY.
Only work with me if you’re…
→ Ready to charm the socks off your audience
→ Excited to unravel the knots holding your business back
→ Set up for all the success coming your way
→ Happy to have honest conversations with good intentions
→ Looking forward to seeing your business through a shiny new lens
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Sales/Marketing
Sales and marketing copy is the most common and versatile form of copywriting. It comprises the majority of your daily media consumption – be it through adverts, news outlets, product descriptions, mobile apps, landing pages or blogs. I aim to create content that appeals to your target audience in an interesting and brand-focused way.
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UX/UI
I specialise in UX (user experience) and UI (user interface) copywriting and editing services, which both look at optimising your front-end user experience for higher levels of engagement, flow, conversions and customer satisfaction. Where UX copywriting optimises your scripts and creates copy that best represents your brand, UI treats words as a form of digital art. My job is to ensure your copy interacts with your interfaces and end-users in a seamless, helpful, and engaging way.
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Story mapping
It’s all about the story when creating quality, marketable content. You need to engage your audience if you’re going to stand a chance at converting leads, which is where I come in. To help build a relationship with your potential customers, I take your product or service and map its unique user journey. This helps us build a holistic picture of your brand, offer, and unique selling point (USP).
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SEO
Search engine optimisation is a marketing strategy that helps you rank higher on search engine results pages. It’s an online strategy utilised for web content such as blogs or landing pages. The trick is incorporating the right keywords and phrases without being obvious about it. Platforms like Google don’t like oversaturated SEO (and neither do your readers). I provide a balancing act so no one blacklists you or your website.