Better Food Traders supports ethical businesses that sell and grow sustainable fruit and veg. Through accrediting and supporting food businesses that adhere to their principles and standards, their movement disrupts the current supply chain and promotes fairly paid, sustainable, tasty and healthy food – from field to fork
Better Food Traders Portfolio
CLIENT BRIEF
Better Food Traders recruited Improper Agency to help them reach a wider audience and streamline their site, operations and marketing strategy.
SOLUTION
Working on a contractual basis with Improper Agency, I helped develop the content side of their marketing strategy, which aimed to galvanise, educate, and optimise the BFT website and movement. We did this in several ways:
1x monthly SEO educational blog post per month
1x newsletter to galvanise the community per month
5-social posts a month (Facebook and Instagram)
Ad-hoc copyediting as required
RESULT
Driving more traffic to the BFT site and maintaining an active presence across various platforms naturally results in greater exposure. Consequently, an upshot in sign-ups, engagement and clicks allow for steady, organic growth.
View snippets of my work below.
Educate. Promote. Galvanise.
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The Rise of Better Food
Better Food Traders Blog Example 1
There’s a problem with our food system. Better Food Traders (BFT) know it and so do the people joining our movement for better standards, better options, and a better understanding of the food-to-plate lifecycle.
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4 Ways to Make Sustainable Food Systems Better
Better Food Traders Blog Example 2
When we think about better food, what often springs to mind is sustainable food. We might understand that sustainability is connected to environmental, economic, and social development.
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Why Our Relationship With Food Needs to Evolve
Better Food Traders Blog Example 3
Our relationship with food is complex – personally and planetarily. It’s one of the key components for our existence, and yet, our food systems are past their shelf-life.
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How to Identify Greenwashing
Most people care about the world. We want to do better, avoid doing harm, and know our choices are good ones. Greenwashing robs us of that conviction. While we’re shifting towards a more environmental future, conglomerates are exploiting our shared vision and using it for personal gain.
‘Working with Jodi has been a dream. Organised, creative and a brilliant copywriter, she has brought the stories we are telling to life.’
– Kate Ford | Improper Agency