The Problem

The founder of HeathIn Designs required a website overhaul to bring it more in line with her personality and vision. She already had a brand board and palette, so just wanted help with the overall design, copy, and UX. Desiring a ‘sleek and minimal’ aesthetic to match the sustainability and holistic aspects of her company, her site required more cohesion and a sleeker user journey to offer the best experience for potential customers.

The Solution

Making sure cohesion and style worked together for optimal results, I performed the following functions:

• Edited the entire site using a conversational and informative tone of voice to match HeathIn Design’s personality

• Optimised headers (H1, H2, and H3’s) and paragraph content for SEO

• Deleted redundant pages and reordered existing ones for a smoother transition and sleeker site experience (including navigation menu optimisation)

• Set site styles (fonts, font sizes, colours, backgrounds, etc.) so the client can make changes without me going forward

• Optimised the design of each page so they worked on both web and mobile

• Set link text and buttons to change colours when pressed

• Added a full bleed carousel and a portfolio page to showcase HeathIn Design’s talent

• Optimised the backend for meta data, URLs, and image alt text

• Used appropriate CTAs and buttons site wide

The Result

Optimising HeathIn Design’s site resulted in a clean, minimalist, and tranquil user experience. It showcases the holistic and sustainable brand and highlights its USP (unique selling points). Going forward, clients will understand exactly who they’ll be working with.