Writer At Your Service
Copywriting and Content Strategies
Words aren’t everyone’s forte. Not everyone lives, breathes, and dreams in the alphabet. And that’s okay. I do.
That’s why I’m offering you a slice of my obsession expertise, so you know the words I use to make people sing your name like a canary are, at worst, legible, and at best, transformative.
I treat every project like a shiny newborn delivered to me via a stalk.
That’s right; I cradle your business like the precious bundle it is and work out the best way to showcase you. Because, you are your business, and I want everyone who works with you to know exactly who you are and what you bring to the table.
So, how do I do this?
Copywriting
Words that make an impact
In the age of digitalisation, we have more opportunities to be seen and heard than, like, ever. Writing isn’t a dead art form. It has the ability to tell your story, add your voice to any conversation, and creatively market your brand.
With over a decade of creative writing experience, I’ll arrange words like a literary florist to showcase you. I’ll plant the foundations so the language used to represent your brand makes a lasting impression.
Looking for a bold, impactful copywriter to shout your name? I’m at your service.
Storytelling
Origin stories with a twist
“If you can’t spin a yarn, no one will buy your jumper.” – Me at some point during a bout of inspo.
Creating impactful copy that gets you seen and heard needs more than creative writing skills. I want to tell your story; I want to connect you and your audience in a way you’ve never done before, and I want to galvanise your community so they become organic brand ambassadors. Together, we’ll create a content strategy that delivers results. Check out my portfolio for proof.
Editing
Polished prose that sounds like you
How we speak matters, and so does how we write. Consequently, our writing style needs to strike the right tone to make the right impact. Your brand is unique, which means the things you have to say are too.
I don’t write like everyone else; I write in [your brand]’s voice while wearing its shoes and sleeping in its bed (I’m not creepy, you’re creepy).
To enact tangible, long-lasting change, I’ll use a clean and concise ToV (tone of voice) that matches your personality – one your industry and target market will hear, loud and clear.
Strategising
Proving you know your shiz
Becoming a market leader is about knowing and understanding your industry inside and out. That’s why a part of my content strategy focuses on delivering expert advice and added value to your target market. I do this by developing share-worthy content that engages and converts your audience across various platforms.
Most people have access to Google these days, but our content will say something no one else’s does. Your niche and expertise + my research and prose = CONTENT GLORY.
What are my areas of expertise? Take a peek
Sales/Marketing
Sales and marketing copy is the most common and versatile form of copywriting. It comprises the majority of your daily media consumption – be it through adverts, news outlets, product descriptions, mobile apps, landing pages or blogs. I aim to create content that appeals to your target audience in an interesting and brand-focussed way.
UX/UI
I specialise in UX (user experience) and UI (user interface) copywriting and editing services, which both look at optimising your front-end user experience for higher levels of engagement, flow, conversions and customer satisfaction. Where UX copywriting optimises your scripts and creates copy that best represents your brand, UI treats words as a form of digital art. My job is to ensure your copy interacts with your interfaces and end-users in a seamless, helpful, and engaging way.
Story mapping
It’s all about the story when creating quality, marketable content. You need to engage your audience if you’re going to stand a chance at converting leads, which is where I come in. To help build a relationship with your potential customers, I take your product or service and map its unique user journey. This helps us build a holistic picture of your brand, offer, and unique selling point (USP).
SEO
Search engine optimisation is a marketing strategy that helps you rank higher on search engine results pages. It’s an online strategy utilised for web content such as blogs or landing pages. The trick is incorporating the right keywords and phrases without being obvious about it. Platforms like Google don’t like oversaturated SEO (and neither do your readers). I provide a balancing act so no one blacklists you or your website.